Common threats

9. Surveillance capitalism

Surveillance capitalism is an economic system centered around the capture and commodification of personal data for the core purpose of profit-making.

For many people, tracking and surveillance by private corporations is a growing concern. Pervasive ad networks, such as those operated by Google and Facebook, span the internet far beyond just the sites they control, tracking your actions along the way. Using tools like content blockers to limit network requests to their servers, and reading the privacy policies of the services you use can help you avoid many basic adversaries (although it can't completely prevent tracking).

Additionally, even companies outside of the AdTech or tracking industry can share your information with data brokers (such as Cambridge Analytica, Experian, or Datalogix) or other parties. You can't automatically assume your data is safe just because the service you're using doesn't fall within the typical AdTech or tracking business model. The strongest protection against corporate data collection is to encrypt or obfuscate your data whenever possible, making it difficult for different providers to correlate data with each other and build a profile on you.